How VeraFolyo Ranks Wedding Vendors
We believe in a fair marketplace where quality and professionalism shine. Our ranking system is designed to reward the best wedding professionals, not the biggest advertisers.
Our Philosophy: Merit Over Money
Traditional wedding directories operate on a "pay-to-play" model. Visibility is bought, not earned. This creates a frustrating experience for couples and hides deserving professionals.
We're different. Our algorithm is a transparent, multi-faceted system built on meritocracy. It analyzes verifiable data points to create a fair and dynamic ranking that reflects a vendor's true value and trustworthiness.
Objective Data Points
We analyze profile completeness, verified client reviews, professional credentials, and more.
No Paid Promotions
Your position in search results cannot be bought. It must be earned.
Full Transparency
This page is our commitment to being open about exactly how our system works.
The Ranking Algorithm: A Multi-Layered Approach
Our system is structured into key pillars, each containing specific, verifiable factors. The more a vendor demonstrates excellence in these areas, the higher they rank.
Pillar 1: Business Legitimacy & Trust
VeraFolyo Verification
The foundation of trust. Vendors who verify their business by connecting their Google Business Profile receive a major ranking boost.
Profile Quality & Completeness
A 100% complete profile with a detailed 'About' section, high-quality photos, clear packages, and FAQs.
Portfolio Authenticity
Our AI scans portfolio images to check for stock photos. An 'Authenticity Seal' for original work provides a significant trust and ranking signal.
Professional Credentials
Earn a 'Verified Professional' badge by providing your business registration and tax ID. This is a key trust signal for clients.
Pillar 2: Reputation & Reviews
Platform Verified Reviews
The quality and quantity of reviews from clients who booked via VeraFolyo or provided booking proof.
Third-Party Ratings (Google)
We factor in your average rating and review volume from your connected Google Business Profile, rewarding consistently high external feedback.
Social Media Presence
A minor boost for maintaining an active, professional social media presence, which signals ongoing business activity.
Pillar 3: Experience & Recognition
Platform Awards
Winning official VeraFolyo awards, judged by industry leaders, provides a significant ranking boost.
Genre-Specific Experience
A score based on the number of events a vendor has successfully completed within their specialized category.
Years in Business
Acts as a tie-breaker. Experience is valuable, so we reward longevity, verified via registration proofs. Capped to give newcomers a fair chance.
Pillar 4: Community & Contribution
Published Work & Features
Submit links to your work featured in reputable wedding blogs and magazines for a 'Published' badge and ranking enhancement. (Coming Soon)
Community Contribution
Participation in community projects or conducting educational workshops will be recognized with a special badge. (Coming Soon)
Note on Negative Factors: To maintain platform integrity, actions like posting fake reviews, misleading clients, or receiving multiple valid complaints will result in a temporary but significant ranking penalty.